Position Summary
Reporting to the VP of Sales, the National Account Manager of DIY will lead the Real Flame Company DIY Channel (Home Depot, Lowes, Ferguson, Ace Hardware, etc.) by increasing sales at current accounts and prospecting additional distributors and retailers in the DIY channel. They will collaborate with various teams and develop strong relationships to assume the category leader at existing accounts. This role requires exceptional communication, demonstrates Omni Channel thinking, and consumer durables industry experience.
Essential Functions
· Strategic Planning: Develop and execute a channel strategy aligned with the company's overall goals and objectives. Identify key growth areas and market opportunities
o Maintain and present a Quarterly Business Review
o Maintain and execute a rolling three-year plan; aligned to the VP of Sales expectations
· Market Analysis: Conduct thorough market research and competitive analysis to inform strategy and identify potential areas for expansion
· Partnership Development: Build and nurture relationships with key partners, stakeholders, and potential customers to create new business opportunities and drive long-term growth and profitability
· Business Development: Attend trade shows within the DIY channel and expand the Real Flame brand reach
· Negotiation: Negotiate contracts, agreements, and terms with customers and partners to ensure mutually beneficial arrangements and optimal business outcomes
· Innovation: Stay abreast of industry trends, emerging technologies, and market shifts to identify innovative approaches and solutions that can drive business growth
o Launch new products flawlessly with attention to detail
o Measure and adjust based on results
· Marketing and Proposal Development: Collaborate with marketing team to produce internal and external communications, marketing materials, and presentations to enhance brand visibility
· Customer Relationship Management: Act as the primary liaison between Real Flame and key customers, fostering strong relationships and understanding their needs
· Cross-Functional Collaboration: Work closely with other functional areas such as Marketing, Customer Service, Sourcing, Engineering/Design/Quality, Merchandising, and Operations to align DIY channel efforts with overall company objectives and ensure effective execution of growth strategies
· P&L Responsibilities: Evaluate customer programs, promotions, advertising and terms and continuously improve the ROI
· Online specialist: Increase exposure of Real Flame items on customer websites by applying digital tactics
Requirements
· Detail oriented self-starter with a continuous improvement mindset
· High sense of urgency
· Adaptable, resilient, and results oriented
· Ability to navigate ambiguity and unforeseen challenges
· Strategic thinker with the ability to analyze market data and trends to inform decision-making
· Excellent communication, persuasion, and interpersonal skills with groups of various sizes, and the ability to build rapport and negotiate effectively with customers and stakeholders
· Strong business acumen and analytical skills
· Experience selling in US and Canada
· Estimated 10% overnight travel required when appropriate
· Strong Brand selling - Brand over Private Brand selling story
Education and Experience
· Bachelor’s degree in business, Marketing, or related field and/or equivalent experience
· Minimum 3-5 years working wholesale to retail experience
· Online content management, sales planning, and marketing experience
· Experience with interfacing online and in-store retailers
· Experience with fireplace and outdoor living preferred
· Clear working knowledge of SEO, PPC, Content & Social Media Marketing
· Proficient with MS Word, Excel, and Power Point
Physical Demands
· Prolonged periods sitting at a desk and working on a computer
· Requires the ability to read written instructions, reports, and other documentation
· Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and the ability to adjust focus
· The employee frequently is required to talk or listen
· Required to use hands to finger, handle, feel or operate objects, tools, or controls; and reach with hands and arms
· Must be able to lift-up to 25 pounds at times
Work Environment
· Collaborative office environment
· Flexible work arrangement policy in place to accommodate needs to work outside of the office environment
· Occasional visits to factory and distribution center
National Account Manager
National Account Manager
Location:
Wisconsin
Work Type
Contact Phone:
Contact Name:
Colleen Paetzold
Contact Email:
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